BASIC INFO
Trade Name:
Novawhite® Mica/BO
INCI Name:
Bismuth Oxychloride (and) Mica (and) Hydrogenated Vegetable Oil
Supplier: The Innovation Company
MORE INFO
Applications:
■ Whitening agent
■ Coverage agent
■ Texturizer
Properties:
Platelet shape
Photostable
Matte or luminous finish
Composite structure
Benefits:
Extreme softness
Good skin adherence
Free of Titanium Dioxide
Stabilize emulsions
Grades available with lipophilic coating
.: Brief Description :.
Novawhite® is a range of white powders, with various effects on the skin, from matte to luminous. They were developed to replace pigmentary Titanium Dioxide in colour care, skin care and sun care. Novawhite® products provide softness and coverage without fading colours; hence they are ideal for lipsticks. Novawhite® have good skin adherence as they are platelet shaped particles.
Some grades are available with a lipophilic coating based on Hydrogenated Vegetable Oil, to improve skin feel upon application and skin protection.
.: Formulation :.
Emulsions: Typical use level: 2-15%.
Powder Applications: Typical use level: 5-30%.
Anhydrous Systems: Typical use level: 3-15%.